The study aims to assess the patient' satisfaction by using a new method called SERVQUAL technique which conducted in Ho Chi Minh City (HCMC)' hospitals. This technique will measure the gap between patients' expectation and their perception followed 6 dimensions of inpatient healthcare service...

Purpose: The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing forces of the campaign vis-à-vis alcohol advertising. Design/methodology/approach: Based on repeated...