Purpose – The purpose of this study is to provide an analysis of published marketing research within the top four hospitality journals and suggest future research directions. Design/methodology/approach – The study selects the top four hospitality-oriented journals and analyzes the topics,...

Purpose – The purpose of this paper is to examine whether social media may impact a customer’s purchasing decision during the pre-purchase stage of service consumption. Design/methodology/approach – This study implemented a primary field survey design and developed an online...