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only from sales to one type of consumers. -- Networks ; Word of mouth ; Viral marketing ; Homophily ; Diffusion ; Social … networks ; Random graphs ; Monopoly ; Pricing strategy ; Product design ; Marketing ; Advertisement …
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We provide new results regarding the identification of peer effects. We consider an extended version of the linear-in-means model where each individual has his own specific reference group. Interactions are thus structured through a social network. We assume that correlated unobservables are...
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