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Relating strategic market orientation and market performance : role of customer value types

Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338

Persistent link: https://www.econbiz.de/10011903313

Service profit chain and throughput orientation : a manager-employee-customer triad perspective in services

Patel, Pankaj; Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; … - In: International journal of production research 58 (2020) 17, pp. 5196-5217

Persistent link: https://www.econbiz.de/10012266149

Analyzing customers' switching intentions in the telecom sector

Sahi, Gurjeet Kaur; Sambyal, Ritika; Sekhon, Harjit - In: Journal of global marketing 29 (2016) 1/5, pp. 156-169

Persistent link: https://www.econbiz.de/10011654369

The meaning and relevance of internal market orientation in nonprofit organisations

Modi, Pratik; Sahi, Gurjeet Kaur - In: The service industries journal 38 (2018) 5/6, pp. 303-320

Persistent link: https://www.econbiz.de/10011848097

Toward a greater understanding of the market orientation and internal market orientation relationship

Modi, Pratik; Sahi, Gurjeet Kaur - In: Journal of strategic marketing 26 (2018) 6, pp. 532-549

Persistent link: https://www.econbiz.de/10011976049

Strategic imperatives for new product success : an internal stakeholder perspective

Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14

Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...

Persistent link: https://www.econbiz.de/10014507115

The effects of strategic orientation on operational ambidexterity : a study of Indian SMEs in the industry 4.0 era

Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Cheng, T. C. E. - In: International journal of production economics 220 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012175403

A measure of throughput orientation : scale development and nomological validation

Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Patel, Pankaj C. - In: Decision sciences : DS 48 (2017) 3, pp. 420-453

Persistent link: https://www.econbiz.de/10011800316

Who gets the money? : strategic orientations and resource attraction by not-for-profit organizations

Modi, Pratik; Sahi, Gurjeet Kaur - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 475-499

Persistent link: https://www.econbiz.de/10013417413

New product innovations in times of crisis : how did women entrepreneurs survive the COVID-19 crisis?

Sahi, Gurjeet Kaur; Modi, Pratik; Mantok, Stanzin - In: Industrial marketing management : the international … 111 (2023), pp. 19-29

Persistent link: https://www.econbiz.de/10014369272