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Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Pilny, Henrietta Leonie; Papen, Marie-Christin; … - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 29-61
Persistent link: https://www.econbiz.de/10013549033
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Relationship conflict in stores : a longitudinal study of intra-store conflict on salespeople’s helping, customer-oriented behavior, and customer purchase behavior
Tremblay, Michel - In: Journal of personal selling & sales management : JPSSM 43 (2023) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10014293086
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A disaggregated approach to establishing the antecedents and outcome of relationship quality in the South African banking industry
Mostert, Pierre; Theron, Eksteen; Kruger, Jack - In: International journal of services, economics and management 12 (2021) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10012800833
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Factors propelling the use of Islamic banking services : the moderating role of customer intimacy
Mansour, Majeed Mustafa Othman - In: International journal of business excellence : IJBEX 23 (2021) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10012506629
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Role of involvement and commitment in sustaining firm-customer relationships : an empirical investigation
Parahoo, Sanjai K. - In: International journal of procurement management 6 (2013) 4, pp. 407-423
Persistent link: https://www.econbiz.de/10010207624
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Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190
Persistent link: https://www.econbiz.de/10013502524
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Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of business research : JBR 67 (2014) 5, pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
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Attitudinal loyalty and trust in entrepreneurship : building new relationships
Prause, Gunnar; Mendez, Marcelo Mendez; Garcia-Agreda, … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 531-540
Persistent link: https://www.econbiz.de/10010247773
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An investigation into service quality-customer loyalty relationship : the moderating influences
Srivastava, Medha; Rai, Alok Kumar - In: Decision 41 (2014) 1, pp. 11-31
Persistent link: https://www.econbiz.de/10010367910
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Luxury brand commitment : a study of Chinese consumers
Li, Ning; Robson, Andrew; Coates, Nigel - In: Marketing intelligence & planning 32 (2014) 7, pp. 769-793
Persistent link: https://www.econbiz.de/10010423287