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Marketing und/oder marktorient...
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Subject
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Strategisches Management
40,210
Strategic management
33,940
Marketing
31,390
Theorie
6,521
Theory
6,458
Deutschland
4,935
Marketingmanagement
4,347
Germany
4,272
Marketing management
4,109
Unternehmenserfolg
3,704
Firm performance
3,499
USA
3,448
Management
3,232
United States
3,161
Organizational change
2,910
Organisatorischer Wandel
2,849
Innovation
2,705
Innovationsmanagement
2,625
Multinationales Unternehmen
2,614
marketing
2,593
SME
2,411
KMU
2,408
Transnational corporation
2,395
Innovation management
2,370
Unternehmen
2,227
Strategische Planung
2,131
Consumer behaviour
2,007
Wettbewerbsstrategie
1,941
Konsumentenverhalten
1,875
Competitive strategy
1,820
Erfolgsfaktor
1,773
Personalmanagement
1,735
Human Resource Management
1,705
Unternehmensplanung
1,685
Corporate Social Responsibility
1,647
Corporate social responsibility
1,613
Welt
1,536
World
1,517
Success factor
1,506
Entrepreneurship
1,473
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Online availability
All
Undetermined
15,704
Free
13,858
Type of publication
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Book / Working Paper
41,857
Article
32,823
Journal
696
Other
534
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Article in journal
18,087
Aufsatz in Zeitschrift
18,087
Aufsatz im Buch
7,067
Book section
7,067
Hochschulschrift
4,170
Thesis
3,184
Graue Literatur
3,046
Non-commercial literature
3,046
Collection of articles of several authors
2,955
Sammelwerk
2,955
Aufsatzsammlung
2,171
Lehrbuch
1,984
Working Paper
1,784
Textbook
1,670
Case study
1,636
Fallstudie
1,636
Arbeitspapier
1,616
research-article
1,603
Dissertation u.a. Prüfungsschriften
1,377
Konferenzschrift
1,007
Bibliografie enthalten
952
Bibliography included
952
Ratgeber
679
Guidebook
637
Conference proceedings
492
review-article
388
Handbook
352
Handbuch
352
Reprint
346
conceptual-paper
279
Bibliographie
243
Glossar enthalten
241
Glossary included
241
review
229
Fallstudiensammlung
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Festschrift
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case-report
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184
viewpoint
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English
46,280
German
18,854
Undetermined
9,473
Hungarian
548
French
383
Russian
203
Polish
177
Spanish
124
Italian
104
Romanian
43
Ukrainian
37
Lithuanian
32
Portuguese
31
Swedish
21
Dutch
20
Danish
14
Slovak
13
Finnish
12
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10
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10
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10
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6
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4
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4
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2
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1
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Author
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Kotler, Philip
229
Meffert, Heribert
222
Bruhn, Manfred
199
Pepels, Werner
134
Irwin, Scott H.
94
Homburg, Christian
85
Fritz, Wolfgang
80
Hitt, Michael A.
80
Wiedmann, Klaus-Peter
75
Rugman, Alan M.
73
Belz, Christian
72
Kaiser, Harry M.
68
Hinterhuber, Hans H.
63
Tomczak, Torsten
62
Wilson, William W.
62
Good, Darrel L.
61
Müller-Stewens, Günter
59
Kirchgeorg, Manfred
58
Verbeke, Alain
58
Kreutzer, Ralf T.
57
Kraus, Sascha
55
Foss, Nicolai J.
54
Sheth, Jagdish N.
54
Whittington, Richard
54
McDonald, Malcolm
53
Zentes, Joachim
53
Bauer, Hans H.
52
Burmann, Christoph
52
Huber, Frank
52
Jabbar, Mohammad A.
51
Reinecke, Sven
51
Armstrong, Gary
49
Buckley, Peter J.
49
Jayne, Thomas S.
49
Teece, David J.
49
Henry, Craig
48
Vrontis, Demetris
48
Zerres, Michael P.
48
Ahlert, Dieter
47
Kühn, Richard
47
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Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
352
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Université Paris-Dauphine (Paris IX)
75
Office of the Chief Economist, Department of Agriculture
72
National Bureau of Economic Research
71
Edward Elgar Publishing
70
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
67
IGI Global
61
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Verlag Dr. Kovač
51
Springer-Verlag GmbH
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Haufe-Lexware GmbH & Co. KG
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Books on Demand GmbH <Norderstedt>
38
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
37
De Gruyter Oldenbourg
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
32
Harvard Graduate School of Business Administration
32
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
OECD
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
W. Kohlhammer GmbH
28
Department of Agricultural and Resource Economics, University of Maryland
26
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Published in...
All
SpringerLink / Bücher
1,136
European Journal of Marketing
472
Journal of business research : JBR
446
Springer eBook Collection
399
Europäische Hochschulschriften / 5
266
Strategic management journal
261
Industrial marketing management : the international journal for industrial and high-tech firms
236
Gabler Edition Wissenschaft
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
Long range planning : LRP ; international journal of strategic management
186
Springer eBook Collection / Business and Economics
186
Technological forecasting & social change : an international journal
183
Harvard business review : HBR
163
Strategic Direction
162
Lehrbuch
150
Harvard-Business-Manager : das Wissen der Besten
146
Journal of business strategy
145
Management Science
138
Management Decision
137
Journal of Agricultural and Applied Economics
130
Business strategy and the environment
126
Business horizons
125
Journal of strategy and management
124
Research
124
Journal of business ethics : JOBE
119
Strategy & leadership : a publication of Strategic Leadership Forum
118
Premier reference source
117
Management decision : MD
115
Journal of Consumer Marketing
112
Management science : journal of the Institute for Operations Research and the Management Sciences
109
European journal of marketing : EJM
98
Technology analysis & strategic management
96
California management review
95
International Food and Agribusiness Management Review
95
International journal of production economics
88
European management journal
86
essentials
86
Springer eBook Collection / Business and Management
83
Journal of marketing management : MM
81
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Source
All
ECONIS (ZBW)
51,840
USB Cologne (EcoSocSci)
11,303
RePEc
6,933
Other ZBW resources
3,005
BASE
1,907
EconStor
427
USB Cologne (business full texts)
358
OLC EcoSci
127
ArchiDok
10
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Showing
1
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10
of
75,910
Sort
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date (oldest first)
1
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
2
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
3
In search of communication excellence : public relations' value, empowerment, and structure in strategic management
Tam, Lisa
;
Kim, Jeong-Nam
;
Grunig, James E.
;
Hall, …
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10012872755
Saved in:
4
More than a logo : branding viewpoints from city managers leading to testable propositions
Thomas, M. Blair
;
Fay, Daniel L.
;
Berry, Frances Stokes
- In:
Public performance & management review
44
(
2021
)
6
,
pp. 1395-1421
Persistent link: https://www.econbiz.de/10012653556
Saved in:
5
Wikipedia : an opportunity to teach
marketing
students worldwide : and a call for more crowdsourced
marketing
content on Wikipedia.com
Dahl, Andrew J.
;
Gray, Deborah M.
;
Peltier, Jimmy
- In:
Journal of strategic management education : JSME
12
(
2016
),
pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
Saved in:
6
Enerzi Microwave Systems : growth strategies in emerging market
Verma, Deepak
;
Dewani, Prem Prakash
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014634026
Saved in:
7
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
8
Kurs Zukunft :
Marketing
u. d. "echte" Wende
Lettau, Hans-Georg
-
1987
Persistent link: https://www.econbiz.de/10000726357
Saved in:
9
Der Weg zum Käufer : das strategische Labyrinth
Dichtl, Erwin
-
1987
Persistent link: https://www.econbiz.de/10000727313
Saved in:
10
European business strategies : an analysis of Europe's top companies
Lynch, Richard L.
-
1990
Persistent link: https://www.econbiz.de/10000798246
Saved in:
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