Optiunea pentru o anumita strategie de promovare are la baza cunoasterea caracteristicilor consumatorilor de pe piata tinta. In acest caz, nu se poate vorbi despre o influenta semnificativa a comportamentului consumatorului asupra strategiei de promovare. Influenta este, mai degraba, dinspre...

Although research on consumer ethnocentrism is plentiful, there has been limited interest in carrying out such research in a regional setting. However, within the borders of many countries lie strong regional identities which may indeed influence the attitudes and behaviours of consumers towards...

This paper aims at exploring consumers' purchasing behaviour towards paper products that could be derived from transgenic plantations. Field interviews were conducted to a randomly selected sample of 205 consumers, who declared that they would buy such paper products. Principal Components...

Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff, Elfenbein, & Staw, 2010; Kimble & Cooper, 1992; Smith & Schwartz, 2003). The current study adds to the existing literature by using qualitative analysis to investigate the way fans make...

The evolution of consumer profile highlights, for food products and specifically for beef, a growing attention for a number of specific aspects related to food quality, safety, environmental issues and animal welfare. Because of this, it is more and more important to understand the consumer’s...

Understanding consumer behaviour in rural tourism is a necessary condition for the suc- cessful diversification of any rural socio-economic system. This paper aims to analyse the consumer behaviour of tourists and residents in an Italian marginal rural area in order to verify the opportunities...

Sensory evaluation was done with 256 respondents who were willing to participate in the study and chosen through quota sampling based on age and sex. The respondents evaluated pure lemongrass tea and lemongrass with pandan (Pandanus amaryllifolius) using the research questionnaire given to them....

The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...

An expected utility model with Baysean information processing that explains the extent of consumer reaction to a food scare by the degree of supplier differentiation with respect to reliability is put to an experimental test. The empirical results offer no support for the theoretical prediction...

Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the...