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Advertising effects
58
Werbewirkung
58
Consumer behaviour
56
Konsumentenverhalten
56
Belgien
43
Belgium
43
Werbung
37
Advertising
36
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23
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23
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17
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17
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17
Markenimage
16
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15
Marketingmanagement
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Emotion
9
Automotive market
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Kfz-Markt
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Children
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Kinder
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Markenartikel
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Social Web
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1
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1
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1
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Language
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English
166
Undetermined
44
Dutch
12
Author
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Pelsmacker, Patrick de
160
Dens, Nathalie
60
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Pelsmacker, Patrick De
18
Cauberghe, Verolien
17
Moons, Ingrid
15
Van den Bergh, Joeri
11
Jegers, Marc
10
Purnawirawan, Nathalia
10
Cuyvers, Ludo
9
Verhellen, Yann
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
Willemé, Peter
6
Avramova, Yana R.
5
De Keyzer, Freya
5
Goos, Peter
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Dahl, Stephan
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Faseur, Tine
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cornelis, Erlinde
3
Daems, Kristien
3
Driesen, Liesbeth
3
Dumont, Michel
3
Lievens, Annouk
3
Mielants, Caroline
3
Millan, Elena
3
Muller, Marié-Luce
3
Neijens, Peter
3
Neijens, Peter C.
3
Proost, J.
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of electronic commerce : IJEC
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
The SAGE handbook of marketing ethics
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied Stochastic Models in Business and Industry
1
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Source
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ECONIS (ZBW)
164
OLC EcoSci
39
RePEc
7
USB Cologne (EcoSocSci)
7
Other ZBW resources
5
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21
Het stemgedrag en de verschillen tussen het kiespubliek van de Vlaamse politieke partijen : een onderzoek bij de economiestudenten van het RUCA
Pelsmacker, Patrick de
;
Willemé, Peter
-
1992
Persistent link: https://www.econbiz.de/10000880854
Saved in:
22
Het belang van economische factoren in appreciatiefuncties van Vlaamse politieke partijen
Pelsmacker, Patrick de
;
Willemé, Peter
-
1992
Persistent link: https://www.econbiz.de/10000880855
Saved in:
23
Het effekt van reklamebestedingen op de populariteit van politieke partijen : een marktaandelenbenadering
Willemé, Peter
;
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814244
Saved in:
24
Decision on the optimal financing alternative for a municipal investment project, taking other projects and political issues into account
Asselbergh, Greet
;
Pelsmacker, Patrick de
;
Jegers, Marc
-
1990
Persistent link: https://www.econbiz.de/10000814260
Saved in:
25
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
26
Forecasting the demand for agricultural machinery : an application of the Jeuland model
Olivier, B.
;
Pelsmacker, Patrick de
-
1989
Persistent link: https://www.econbiz.de/10000814278
Saved in:
27
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
28
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
29
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
30
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
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