Showing 113,691 - 113,700 of 114,712
Purpose – The purpose of this paper is to develop a multiple‐indicator‐multiple‐cause (MIMIC) model that assesses the relative influence of various e‐shopping web site design attributes on e‐shopping web site usage intention. Design/methodology/approach – Data from a survey of 261...
Persistent link: https://www.econbiz.de/10014803445
Purpose – The purpose of this paper is to explore how consumers respond to price promotions in stores and on internet channels during a holiday season. Since holiday shopping has long been considered promotion intensive and multichannel shopping is increasing, it is important to understand...
Persistent link: https://www.econbiz.de/10014803446
Purpose – The purpose of this paper is to examine the category‐level differences of both risk perception and brand … extends the work of Batra and Sinha by also examining the PLB effects of brand loyalty and price‐quality by product category …‐quality association and brand loyalty influence consumer proneness to buy PLBs. In addition, income, education and household size are …
Persistent link: https://www.econbiz.de/10014803447
role in building a retail brand. It addresses how consumer involvement influences perception of retailer attributes, which … affects customer‐based retail brand equity when considering retailers as brands. Design/methodology/approach – A model is …‐based retail brand equity and the moderating role of consumer involvement. The empirical study is based on a sample of 3 …
Persistent link: https://www.econbiz.de/10014803450
Purpose – One of the fastest growing segments of the American adult population is adults over 65‐years old. This group is refereed to as “silver seniors.” Understanding the silver citizen market requires an in‐depth knowledge of seniors' attitudes and lifestyles. The purpose of this...
Persistent link: https://www.econbiz.de/10014803454
Purpose – An understanding of consumer behaviour will enable service providers to segment their client base and target specific customer groups with strategies designed to meet their retail needs. Hence, an insight into and understanding of how consumers interact with and evaluate a retail...
Persistent link: https://www.econbiz.de/10014803455
” and the popularity of the brand name. Value for money is revealed as a key motivation underlying their purchasing of …
Persistent link: https://www.econbiz.de/10014803457
Purpose – The purpose of this paper is to explore the impact of fear of crime on consumer shopping intentions at a secondary business district in the USA. Design/methodology/approach – Qualitative methodologies are used to first develop factors associated with fear of crime. These factors...
Persistent link: https://www.econbiz.de/10014803460
Purpose – The competition in market penetration between the traditional and online channels has been intensified. The purpose of this paper is to assess predictors of business‐to‐consumer (B2C) channel preference and investigate the consumers' attitudes towards different shopping channels....
Persistent link: https://www.econbiz.de/10014803462
Purpose – The purpose of this paper is to examine post‐adoption usage of the internet as a shopping channel. It aims to examine the effects of innovation attributes on post‐adoption shopping behaviours to determine whether factors predicting initial adoption will be effective in predicting...
Persistent link: https://www.econbiz.de/10014803463