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The nature of learning about customers in a customer service setting : a study of frontline contact persons
Wägar, Karolina - 2007
Persistent link: https://www.econbiz.de/10003598810
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Service-dominant logic : continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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Managing the co-creation of value
Payne, Adrian E.; Storbacka, Kaj; Frow, Pennie - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
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Dienstleistungsmarken : eine Einführung in den Sammelband
Stauss, Bernd; Bruhn, Manfred - In: Dienstleistungsmarken : Forum Dienstleistungsmanagement, (pp. 3-33). 2008
Persistent link: https://www.econbiz.de/10003679991
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Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003680135
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Patientenbindung durch Kommunikation : Impulse für das Pharmamarketing
Bauer, Hans H.; Hahn, Olaf; Hammerschmidt, Maik - 2006
Persistent link: https://www.econbiz.de/10003381641
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Kundenloyalität durch Kundenvorteile : segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement
Conze, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003498314
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Customer care excellence : how to create an effective customer focus
Cook, Sarah - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10003539303
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Customer friendly : the organizational architecture of service
Ziegenfuss, James T. - 2007
Persistent link: https://www.econbiz.de/10003555229
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364