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Commentary: relative presence of business-to-business research in retailing literature

Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39

Persistent link: https://www.econbiz.de/10003851187

Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions

Lichtenthal, J. David; Mummalaneni, Venkatapparao - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 40-54

Persistent link: https://www.econbiz.de/10003851190

Reply: Assessing B2B research in the marketing literature : focus versus relevance

LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61

Persistent link: https://www.econbiz.de/10003851198

The conceptual implications of data centering in interactive regression models

Katrichis, Jerome M. - In: Journal of the Market Research Society : JMRS 35 (1993) 2, pp. 183-192

Persistent link: https://www.econbiz.de/10006712878

Benefiting from dedication and constraint in buyer–seller relationships

Mitręga, Maciej; Katrichis, Jerome M. - In: Industrial marketing management : the international … 39 (2010) 4, pp. 616-625

Persistent link: https://www.econbiz.de/10008414633

An Interactive Power Activation Approach to Departmental Influence in Organizational Purchasing Decisions - How to develop departmental influence profiles for any organizational pu...

Katrichis, Jerome M.; Ryan, Michael J. - In: Industrial marketing management : the international … 27 (1998) 6, pp. 469-482

Persistent link: https://www.econbiz.de/10006303424

Exploring Departmental Level Interaction Patterns in Organizational Purchasing Decisions

Katrichis, Jerome M. - In: Industrial marketing management : the international … 27 (1998) 2, pp. 135-146

Persistent link: https://www.econbiz.de/10006308852

FEATURES - Distinctions Between New and Loyal Customers - Marketing researchers can gain useful insights by computing and comparing attribute importance

Mittal, Vikas; Katrichis, Jerome M. - In: Marketing research : a magazine of management and … 12 (2000) 1, pp. 27-32

Persistent link: https://www.econbiz.de/10007118185

A survey of market orientation research (1995–2008)

Liao, Shu-Hsien; Chang, Wen-Jung; Wu, Chi-Chuan; … - In: Industrial marketing management : the international … 40 (2011) 2, pp. 301-311

Persistent link: https://www.econbiz.de/10008846819

Attribute performance and customer satisfaction over time: evidence from two field studies

Mittal, Vikas; Katrichis, Jerome M.; Kumar, Pankaj - In: Journal of Services Marketing 15 (2001) 5, pp. 343-356

Firms measure the importance of an attribute’s performance in determining overall satisfaction to allocate resources to optimize profitability. However, most firms assume that an attribute’s importance in determining overall satisfaction is temporally invariant. We report results from two...

Persistent link: https://www.econbiz.de/10014905774