//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing ethics and regulatio...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
102
Consumer behaviour
93
Werbung
92
Konsumentenverhalten
91
Advertising effects
90
Werbewirkung
90
Belgium
51
Belgien
43
Brand management
38
Markenführung
37
USA
35
United States
33
Internet marketing
32
Online-Marketing
32
Marketing management
31
Marketingmanagement
31
New Zealand
30
Brand image
26
International marketing
25
Markenimage
25
Marketing
25
Neuseeland
25
Internationales Marketing
21
Social marketing
19
Theorie
19
Children
18
Product Placement
18
Product placement
18
Theory
18
Fernsehwerbung
17
Television advertising
17
Social Marketing
16
Kinder
15
Social Web
15
Social web
15
Unternehmensethik
14
Arzneimittel
13
Ethics
13
Pharmaceuticals
13
Psychology of advertising
13
more ...
less ...
Online availability
All
Undetermined
193
Free
12
Type of publication
All
Article
458
Book / Working Paper
136
Type of publication (narrower categories)
All
Article in journal
241
Aufsatz in Zeitschrift
241
Arbeitspapier
55
Working Paper
55
Graue Literatur
54
Non-commercial literature
54
Aufsatz im Buch
53
Book section
53
research-article
30
Collection of articles of several authors
14
Sammelwerk
14
Lehrbuch
11
Textbook
10
Aufsatzsammlung
8
Conference paper
4
Konferenzbeitrag
4
Glossar enthalten
3
Glossary included
3
Konferenzschrift
3
review-article
3
Bibliografie
2
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Reprint
2
back-matter
2
viewpoint
2
Conference proceedings
1
Nachruf
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
461
Undetermined
121
Dutch
12
Author
All
Pelsmacker, Patrick de
160
Taylor, Charles Raymond
116
Taylor, Charles R.
79
Eagle, Lynne C.
68
Dens, Nathalie
64
De Pelsmacker, Patrick
50
Eagle, Lynne
45
Dahl, Stephan
41
Geuens, Maggie
39
Taylor, Charles Robert
38
Kitchen, Philip J.
22
Janssens, Wim
20
Cauberghe, Verolien
19
Okazaki, Shintaro
18
Pelsmacker, Patrick De
18
Bulmer, Sandy
16
Moons, Ingrid
15
Hawkins, Jacinta
14
Jegers, Marc
12
Cuyvers, Ludo
11
Ko, Eunju
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Brennan, Ross
10
Mueller, Barbara
9
Verhellen, Yann
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Czarnecka, Barbara
7
Rose, Lawrence Craig
7
Sarstedt, Marko
7
Viviers, Wilma
7
Barbarossa, Camilla
6
Capella, Michael L.
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Schwaiger, Manfred
6
TAYLOR, CHARLES R.
6
Willemé, Peter
6
Avramova, Yana R.
5
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Academy of Marketing / Conference <50., 2017, Kingston-upon-Hull>
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
45
Working paper / Department of Commerce, College of Business, Massey University
32
International journal of advertising : the review of marketing communications
30
Journal of business research : JBR
26
Journal of advertising : official publication of the American Academy of Advertising
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of advertising research
14
Journal of marketing communications
13
International Marketing Review
12
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
International marketing review
9
Journal of marketing management : MM
9
Journal of Business Research
8
Journal of international marketing
8
European Journal of Marketing
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
Psychology & marketing
7
Young Consumers
7
Advances in international marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing Intelligence & Planning
6
The SAGE handbook of marketing ethics
6
Young consumers : insight and ideas for responsible marketers
6
Conference Board report
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
5
Journal of Social Marketing
5
Journal of advertising
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
American journal of agricultural economics
4
European journal of marketing : EJM
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of business ethics : JOBE
4
Journal of current issues and research in advertising
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Advances in international marketing : a research annual
3
more ...
less ...
Source
All
ECONIS (ZBW)
410
OLC EcoSci
100
Other ZBW resources
50
RePEc
21
USB Cologne (EcoSocSci)
13
Showing
91
-
100
of
594
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
92
Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee
;
Im, Seunghee
;
Taylor, Charles Raymond
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
Saved in:
93
Academic insights : an application of multiple-group causal models in assessing cross-cultural measurement equivalence
Myers, Matthew B.
;
Calantone, Roger J.
;
Page, Thomas J.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655558
Saved in:
94
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
95
MNC control over foreign market ventures: do host governments still play a major role?
Zou, Shaoming
;
Taylor, Charles Raymond
;
Fang, Eric
- In:
Reviving traditions in research on international market …
,
(pp. 35-47)
.
2003
Persistent link: https://www.econbiz.de/10002566098
Saved in:
96
Standardized vs. specialized international advertising campaigns : what we have learned from academic research in the 1990s
Taylor, Charles Raymond
;
Johnson, Chad M.
- In:
New directions in international advertising research
,
(pp. 45-66)
.
2002
Persistent link: https://www.econbiz.de/10001785296
Saved in:
97
Advertising in the Czech Republic: Czech perceptions of effective advertising and advertising clutter
Taylor, Charles Raymond
;
Bonner, P. Greg
;
Dolezal, Michael
- In:
New directions in international advertising research
,
(pp. 137-149)
.
2002
Persistent link: https://www.econbiz.de/10001785308
Saved in:
98
The US/EU beef controversy and a proposed framework for resolving standards disputes in international trade
Taylor, Charles Raymond
;
Walsh, Michael G.
;
Lee, Christopher
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10001769385
Saved in:
99
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
100
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->