Kashem, Mohammad Abul; Shamsuddoha, Mohammad; Nasir, Tasnuba - In: Worldwide Hospitality and Tourism Themes 15 (2022) 2, pp. 178-191
Purpose This paper reviews the role of two significant smart technologies, artificial intelligence (AI) and blockchain technology (BT) in achieving sustainable tourism success. Such changes will maintain consistent tourism growth in the Middle East and North Africa (MENA) region by improving...