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Prix et valeur : vers de nouve...
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Consumer behaviour
8
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8
France
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Frankreich
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4
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4
perceived value
4
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analyse conjointe
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consentement à payer
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gratuité
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musées et monuments
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price
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tobacco warnings
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évaluation contingente
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Le Gall-Ely, Marine
28
Rivière, Arnaud
13
Urbain, Caroline
13
Gombault, Anne
11
Petr, Christine
11
Rieunier, Sophie
10
Gall-Ely, Marine Le
9
Bourgeon-Renault, Dominique
7
Coutelle, Patricia
7
Gabriel, Patrick
7
Urien, Bertrand
7
Gallopel-Morvan, Karine
6
Maubisson, Laurent
5
Bourgeon, Dominique
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Coutelle-Brillet, Patricia
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Debenedetti, Stéphane
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Dion, Delphine
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Mencarelli, Rémi
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Recherche et applications en marketing
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Journal of business research : JBR
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ECONIS (ZBW)
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2020 numéro spécial: prix et valeur
Coutelle, Patricia
(
ed.
);
Le Gall-Ely, Marine
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012308403
Saved in:
2
Multi-labellisation socio-environnementale et consentement à payer du consommateur
Dufeu, Ivan
;
Ferrandi, Jean-Marc
;
Gabriel, Patrick
;
Le …
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011475208
Saved in:
3
Le concept de pression temporelle ultime et sa mesure
Gourmelen, Andréa
;
Urien, Bertrand
;
Le Gall-Ely, Marine
- In:
Recherche et applications en marketing
31
(
2016
)
4
,
pp. 5-29
Persistent link: https://www.econbiz.de/10011666912
Saved in:
4
Assessing the societal impact of research : the relational engagement approach
Ozanne, Julie L.
;
Davis, Brennan
;
Murray, Jeff B.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011690541
Saved in:
5
L' utilisation de la culpabilité en communication
Chédotal, Camille
;
Berthe, Bénédicte
;
Peyrelongue, …
- In:
Recherche et applications en marketing
32
(
2017
)
4
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011857048
Saved in:
6
Le don dans la recherche en comportement du consommateur et marketing
Le Gall-Ely, Marine
- In:
Recherche et applications en marketing
28
(
2013
)
4
,
pp. 47-71
Persistent link: https://www.econbiz.de/10011448140
Saved in:
7
What does the future hold for giving? : an approach using the social representations of Generation Y
Urbain, Caroline
;
Gonzalez-Demichel, Christine
;
Le …
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 159-171
Persistent link: https://www.econbiz.de/10010388223
Saved in:
8
The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
Saved in:
9
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
10
Don et consommation : en quête de modèles d'analyse
Bergadaà, Michelle
;
Le Gall-Ely, Marine
-
2011
Persistent link: https://www.econbiz.de/10009564593
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