Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - In: Journal of Business Research 64 (2011) 1, pp. 7-11
Despite strong interest on the part of tobacco health practitioners, the effect of graphic warnings inserted on cigarette packs is unclear on several levels. First, the most effective themes for such messages have not been clearly identified by researchers. Second, no research has identified the...