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Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman; Harrigan, Paul; Wang, Shasha; Roy, Sanjit; … - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
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Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita; Pathak, Bharati; Thomas, Sujo - In: International journal of electronic marketing and … 14 (2023) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
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Social media marketing in comparison with other forms of marketing in the Slovak banking sector
Vejac̆ka, Martin - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10011724305
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Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya; Watt, James - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
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Online revenue enhancement : a study of website design impact on customer trust
Duh, Fu-yann; Hu, Linda; Shang, Jennifer; Chow, Tai-hwa - In: International journal of revenue management : IJRM 1 (2007) 3, pp. 293-313
Persistent link: https://www.econbiz.de/10003818577
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Kundengemeinschaften im Web 2.0 : Blogstrategien im Kundenmanagement
Göhring, Martina; Michaeli, Alexej - In: Virtuelle Organisation und Neue Medien 2006 : Workshop …, (pp. 51-62). 2006
Persistent link: https://www.econbiz.de/10003449169
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The new influence of social media
Krishnamurthi, Lakshman; Gopinath, Shyam - In: Kellogg on marketing, (pp. 307-318). 2010
Persistent link: https://www.econbiz.de/10008664276
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Marketing in a hyper-social world : the Tribalization of business study and characteristics of successful online communities
Moran, Edward; Gossieaux, François - In: Journal of advertising research 50 (2010) 3, pp. 232-239
Persistent link: https://www.econbiz.de/10008697060
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Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios - In: Global perspectives on small and medium enterprises and …, (pp. 1-21). 2010
Persistent link: https://www.econbiz.de/10003972114