Heijnen, Pim; van der Made, Allard - In: Journal of Environmental Economics and Management 63 (2012) 3, pp. 404-418
We present a theory that explains the prevalence of consumer boycotts. In our model, a firm does not know how concerned consumers are about the firm's misconduct. Because it is only optimal for the firm to alter its behavior if consumers are very concerned, consumers have an incentive to...