Today's business arena, as is the case in everyday life, is increasingly interconnected, highlighting the importance of relationships among people and business actors. Service culture is centred on the valorisation of relationships with clients and other interested parties in the attempt to...

Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing.A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...

Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing. A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...