The National Basketball Association claims to sell entertainment. Part of that entertainment is close, competitive contests with uncertain outcomes. However, hometown fans want the home team to win. Hence, the optimal probability that the home team wins a game, from the perspective of maximizing...

Understanding how event tourists behave, and targeting customized offers to them based on their sunk cost of travel to the event, can therefore provide additional opportunities to increase the economic impact of an event. For event stakeholders tracking this economic impact, categorizing...

Purpose – Two of the primary growth strategies for Major League Soccer (MLS) have been team expansion and the construction of soccer-specific stadiums. Therefore, the purpose of this paper is to determine the relationship between these factors and game-specific MLS spectator attendance....

Overall attendance at bowl games has steadily decreased since 2010, meaning that institutions are often left with tickets they cannot sell. Thus, the purpose of this study was to examine the drivers of spectator attendance at college football bowl games through four competing econometric models....

This explanatory research reviews the economic impact literature to identify the conditions that would theoretically allow any sport, large or small, to generate positive economic effects. Nine conditions are identified that, when present, could allow a community to experience a positive...

Teaching a graduate level sport finance class can be quite complex. With a variety of concepts, such as pricing, budgeting, and public funding, to convey in a limited amount of time, new forms of pedagogy are necessary to assist instructors as this technologically-advanced generation enters into...

Competitive equity in college sports is often presented as requiring a cap on the maximum value of an athletic scholarship. But even a cursory look at the recruiting successes across college sports (especially the marquee sports of football and basketball) shows that the same dominant schools...

There are many approaches used to value an asset or business. They can all be categorized into one of the following three conceptually distinct methods. One method, the market approach, relies on what similar assets sell for in the marketplace. A second method, the income approach, uses income...

What if a zero-income NBA franchise only had sportsmen ownership value (utility value) because it consistently produced zero profit? If so, then a Hybrid Income and Market Approach method that adjusts for the weaknesses in the comparables would take the $320 million as the zero-profit value of...