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Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an increase in the technically feasible number of ad breaks per video leads to an increase in content differentiation between several thousand YouTube channels. I exploit two...
Persistent link: https://www.econbiz.de/10012317621
Obwohl sich viele Medienunternehmen durch Werbeeinnahmen finanzieren, ist der Einfluss von Werbung auf die Auswahl und Vielfalt von Inhalten größtenteils unerforscht. Dieser Artikel zeigt, dass Werbung die Themenvielfalt erhöhen kann, und betrachtet dazu YouTube, einer der größten...
Persistent link: https://www.econbiz.de/10014526815
Innovationen bilden die Grundlage für technischen Fortschritt und haben einen entscheidenden Einfluss auf die Zukunftsfähigkeit von Volkswirtschaften. Positive Externalitäten sowie das inhärente Risiko von Investitionen in Forschung und Entwicklung (FuE) führen jedoch dazu, dass...
Persistent link: https://www.econbiz.de/10012669874
Persistent link: https://www.econbiz.de/10012588686
Innovationen bilden die Grundlage für technischen Fortschritt und haben einen entscheidenden Einfluss auf die Zukunftsfähigkeit von Volkswirtschaften. Positive Externalitäten sowie das inhärente Risiko von Investitionen in Forschung und Entwicklung (FuE) führen jedoch dazu, dass...
Persistent link: https://www.econbiz.de/10012624864
Persistent link: https://www.econbiz.de/10013207636
Mainstream logic supports the idea that platforms bring large benefits to firms, especially smaller ones, by opening up access to a broader set of consumers and making firms' products easier to find. However, this argument mostly applies to transaction platforms that match consumer preferences...
Persistent link: https://www.econbiz.de/10013285516
We present a new measure for the political position of news outlets based on politicians' selective sharing of news items. Politicians predominantly share news items that are in line with their political position, hence, one can infer the political position of news outlets from the politicians'...
Persistent link: https://www.econbiz.de/10012486657
We present an easy to implement measure for the political position of news outlets based on politicians' selective sharing of news items. Politicians predominantly share news items that are in line with their political position, hence, one can infer the political position of news outlets from...
Persistent link: https://www.econbiz.de/10012418265
The importance of user-generated content is growing as media consumption is moving online; yet, investigations of media bias on user-generated content platforms are rare. We develop a novel procedure to detect coverage bias - i.e., bias in the amount of coverage certain topics or issues receive -...
Persistent link: https://www.econbiz.de/10012418271