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Purpose The purpose of this paper is to audit the efforts made around the support of indigenous players within the Australian Football League (AFL). Design/methodology/approach Content analysis of the publicly available information on websites of organizations associated with the AFL was...
Persistent link: https://www.econbiz.de/10014720225
Product management is a complex process: the effective management and development of products can be a critical factor in determining whether a company will succeed in winning business from the major account market. Four key areas in the process – product definition; product development;...
Persistent link: https://www.econbiz.de/10014722944
The view is put forward that the effective sourcing and management of information is critical in the search for a winning business strategy. Such information will be secured from environmental and market analysis and will be matched with the company′s competitive advantage in the generation of...
Persistent link: https://www.econbiz.de/10014722981
Purpose This paper aims to identify how integrated marketing communications (IMC) was applied to a major multi-cultural sporting event, the Asian Cup 2015, through event ambassadors integrating the Kliatchko (2008) four-pillars model of IMC. Design/methodology/approach Semi-structured interviews...
Persistent link: https://www.econbiz.de/10014724245
Persistent link: https://www.econbiz.de/10009361813
Persistent link: https://www.econbiz.de/10004926398
Purpose – Considers the challenges facing people developing talent strategy in global organizations and ways of overcoming them. Design/methodology/approach – Describes how to maximize the potential of a multi-generational, multi-cultural, cross-organizational, inclusive-talent workforce....
Persistent link: https://www.econbiz.de/10014754558
By the late 1980s, Japanese business corporations had achieved international competitive advantage in several industry sectors and the strategies of the Kaisha were frequently analysed as sources of good practice. In the financial services sector, such a strategy of international market...
Persistent link: https://www.econbiz.de/10014760185
In this paper we estimate a monetary disequilibrium model for Turkey based on Khan and Knight's [Khan, M. S., & Knight, M. D. (1981). Stabilization programs in developing countries: a formal framework. IMF Staff Papers, 28, 1-53] framework. Our results show the importance of fiscal discipline in...
Persistent link: https://www.econbiz.de/10005502799
This paper presents estimates of export and import demand functions for the G7 economies over the period 1956 to 1995 and over two sub-periods 1956-73 and 1974-95. These estimates are used to construct predictions of the equilibrium growth rates for these economies by use of the 'Thirlwall's...
Persistent link: https://www.econbiz.de/10005482737