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Langhe, Bart de
25
Puntoni, Stefano
12
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7
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5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
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3
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ECONIS (ZBW)
26
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5
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3
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11
What leaders get wrong about data-driven decisions
Langhe, Bart de
;
Puntoni, Stefano
- In:
MIT sloan management review
62
(
2021
)
3
,
pp. 14-16
Persistent link: https://www.econbiz.de/10012517562
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12
Can consumers learn price dispersion? : evidence for dispersion spillover across categories
André, Quentin
;
Reinholtz, Nicholas
;
Langhe, Bart de
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
5
,
pp. 756-774
Persistent link: https://www.econbiz.de/10012877731
Saved in:
13
Do people understand the benefit of diversification?
Reinholtz, Nicholas
;
Fernbach, Philip M.
;
Langhe, Bart de
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7322-7343
Persistent link: https://www.econbiz.de/10012815282
Saved in:
14
Linear thinking in a nonlinear world
Langhe, Bart de
;
Puntoni, Stefano
;
Larrick, Richard
- In:
Harvard business review : HBR
95
(
2017
)
3
,
pp. 130-139
Persistent link: https://www.econbiz.de/10011685817
Saved in:
15
The dangers of categorial thinking : we're hardwired to sort information into buckets - and that can hamper our ability to make good decisions
Langhe, Bart de
;
Fernbach, Philip
- In:
Harvard business review : HBR
97
(
2019
)
5
,
pp. 80-91
Persistent link: https://www.econbiz.de/10012108293
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16
Entscheidende Unterschiede
Langhe, Bart de
;
Fernbach, Philip
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
12
,
pp. 22-33
Persistent link: https://www.econbiz.de/10012124449
Saved in:
17
Ohne Mathe geht es nicht
Langhe, Bart de
;
Puntoni, Stefano
;
Larrick, Richard
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
7
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011796703
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18
Leveraging digital advertising platforms for consumer research
Braun, Michael
;
Langhe, Bart de
;
Puntoni, Stefano
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
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19
Bilingualism and the Emotional Intensity of Advertising Language
Puntoni, Stefano
;
de Langhe, Bart
;
van Osselaer, Stijn M.J.
- In:
Journal of consumer research : JCR ; an …
35
(
2009
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10008233217
Saved in:
20
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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