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Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom; Van Damme, Kristin - In: JMM : the international journal on media management 18 (2016) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
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Wann Kunden ihre Daten preisgeben
Morey, Timothy; Forbath, Theodore; Schoop, Allison - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 11, pp. 70-82
Persistent link: https://www.econbiz.de/10011535047
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"Big Data ist ein Ausdruck von Unsicherheit"
Lindstrøm, Martin (interviewee);  … - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 4, pp. 76-79
Persistent link: https://www.econbiz.de/10011535408
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Ungenutzte Potenziale: Kundenservicedaten in der Marktforschung nutzen
Scharf, Michael - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 281-295). 2016
Persistent link: https://www.econbiz.de/10011550659
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius - 2016
Persistent link: https://www.econbiz.de/10011459873
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Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard - In: Journal of advertising research 56 (2016) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
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The personal-data tsunami and the future of marketing : a moments-based marketing approach for the new people-data economy
O'Neal, Shawn - In: Journal of advertising research 56 (2016) 2, pp. 136-141
Persistent link: https://www.econbiz.de/10011518005
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Monitoring and forecasting tourist activities with big data
Pan, Bing; Yang, Yang - In: Management science in hospitality and tourism : theory, …, (pp. 43-62). 2017
Persistent link: https://www.econbiz.de/10011518834
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Micro marketing and big data analytics : an information system for destination marketing management
Fesenmaier, Daniel R.; Bharadwaj, Neeraj; Stienmetz, Jason - In: Management science in hospitality and tourism : theory, …, (pp. 63-84). 2017
Persistent link: https://www.econbiz.de/10011518835
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Customer privacy and competition
Shy, Oz; Stenbacka, Rune - In: Journal of economics & management strategy : JEMS 25 (2016) 3, pp. 539-562
Persistent link: https://www.econbiz.de/10011559886