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Declare or dispose: protecting New Zealand’s border with behaviour change
Sherring, Phill - In: Journal of Social Marketing 10 (2019) 1, pp. 85-104
Purpose: The purpose of this paper is to highlight the case study of the Ministry for Primary Industries’ (MPI) Border Compliance Social Marketing programme. This programme aims to change the behaviour of international visitors to New Zealand. This is to protect New Zealand’s important...
Persistent link: https://www.econbiz.de/10012077336
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Engaging the front line : the important role of practitioner papers in health marketing and practical guidance to facilitate publication
Parkinson, Joy; Sherring, Phill; Foote, Liz; Davey, Janet - In: Health marketing quarterly 41 (2024) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10014575140
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Why can't we be friends? : bridging the academic/practitioner gap in social marketing
Foote, Liz; Sherring, Phill; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 14 (2024) 1, pp. 26-51
Persistent link: https://www.econbiz.de/10015061306