Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach – The study used a quantitative survey that was administered to a purposive representative sample of...

Purpose – Branding in faith-based consumer markets, in which marketing practices, religion, and consumption intersect, is largely unexplored. The purpose of this paper is to investigate how brands integrate religious concerns into their strategies through Halal branding. The central logic of...

Purpose – The aim of this paper is to make a critical review of the selected customer related studies in Islamic banking. Design/methodology/approach – In accordance with the aim, the selection criteria is decided to include the studies which have at least one citation according to a...

Purpose – The purpose of this study is to understand the practice of Dawah among Muslims by discovering its perceived motives and benefits that can be replicated to organizational settings. Furthermore, the motives and benefits of performing Islamic Dawah are tied together to establish a Dawah...

Purpose – The purpose of this paper is to examine the main contract principles which govern the international arbitration contract with special emphasis to examine contract principle found of the Middle East, how international principles of contract are perceived in the region, and whether...

Purpose – The aims of this paper are: first, to draw attention to the issues of displaced commercial risk (DCR) which arise as a result of the risk characteristics of profit‐sharing investment accounts (PSIA), the main source of funding of Islamic banks in most jurisdictions; and, second, to...

Purpose – The purpose of this paper is to investigate the role of standard‐setting bodies and rating agencies which compete for authority in Islamic finance. It does so through a consideration of a recent debate over the permissibility of sukuk financing. Design/methodology/approach – The...

Purpose – The purpose of this paper is to examine the nature and structure of Islamic investment funds and evaluate their governance. Design/methodology/approach – The methodology employed is the conceptual framework of Islamic economics. Findings – It is found that Islamic investment...