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Consumer reactions to technology in retail: choice uncertainty and reduced perceived control in decisions assisted by recommendation agents
Rohden, Simoni F.; Espartel, Lélis Balestrin - In: Electronic commerce research 24 (2024) 2, pp. 901-923
Persistent link: https://www.econbiz.de/10015062812
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The influence of service provider's role overload on value co-creation behavior in the sharing economy : a mediated moderation model
Han, Linhao; Wang, Tao; Jia, Yu; Ye, Yinger; Liu, Tianyuan - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 570-587
Persistent link: https://www.econbiz.de/10015062817
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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Voice-activated personal assistants and privacy concerns : a Twitter analysis
Alzate, Miriam; Arce Urriza, Marta; Cortiñas, Monica - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 611-630
Persistent link: https://www.econbiz.de/10015062824
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From clicks to consequences: a multi-method review of online grocery shopping
Shroff, Arvind; Kumar, Satish; Martinez, Luisa M.; … - In: Electronic commerce research 24 (2024) 2, pp. 925-964
Persistent link: https://www.econbiz.de/10015062827
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How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto; Colamatteo, Annarita; Mladenović, Dušan - In: Electronic commerce research 24 (2024) 2, pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
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CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan; Xi, Wanyu - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
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Adoption intention and usage behaviour of mobile travel apps : integration of trust, and technology acceptance model with social cognitive theory
Hassan, H. M. Kamrul; Das, Saikat; Quader, Mohammed Shahedul - In: International journal of business innovation and … 33 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10015062837
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"I can't look at you while talking!" : fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior
Paul, Justin; Manchanda, Parul; Arora, Nupur; Aggarwal, … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 666-687
Persistent link: https://www.econbiz.de/10015062841
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Revisiting the impact of consumers' need for touch on webrooming intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei; Kumar, Sushant - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 688-708
Persistent link: https://www.econbiz.de/10015062845