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Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 865-899
Persistent link: https://www.econbiz.de/10015062985
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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Explaining the gift-giving intentions of live-streaming audiences through social presence : the perspective of interactive marketing
Lin, Shu-Chiung; Lee, Yu-Yang - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 945-969
Persistent link: https://www.econbiz.de/10015062987
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The impact of gender on consumer buying decision process towards online shopping : a study of Thai consumers
Adekoya, Dare Oluwatobi; Laksitamas, Prin - In: International journal of business performance … 25 (2024) 1, pp. 128-146
Persistent link: https://www.econbiz.de/10015063004
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Optimal platform sales mode in live streaming commerce supply chains
Yang, Lei; Zheng, Cong; Ha, Caixia - In: Electronic commerce research 24 (2024) 2, pp. 1017-1070
Persistent link: https://www.econbiz.de/10015063019
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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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Understanding the actual buying behaviour of organic food users in India : a PLS-SEM approach
Pandey, Deepak; Kakkar, Amit; Pandey, Mithilesh; … - In: International journal of economic policy in emerging … 19 (2024) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10015063170
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When expressing pride makes people seem less competent
Schaumberg, Rebecca L. - In: Organizational behavior and human decision processes 184 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015063178
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Perceptions of Halal-friendly attributes : a quantitative study of tourists’ intention to travel non-Islamic destination
Nimit Soonsan; Zulfiqar Ali Jumani - In: Journal of Islamic marketing 15 (2024) 6, pp. 1441-1460
Persistent link: https://www.econbiz.de/10015063223
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The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David - In: Journal of Islamic marketing 15 (2024) 6, pp. 1461-1478
Persistent link: https://www.econbiz.de/10015063225