Theuvsen, Ludwig; Heyder, Matthias; Niederhut-Bollmann, … - In: German Journal of Agricultural Economics (GJAE) 59 (2010) 2, pp. 61-76
The concept of strategic groups has been successfully applied for analyzing firm strategies, structures and performance in various industries. Based on a large-scale empirical study, this paper identifies strategic groups in the German brewing industry and analyzes the effects of group...