This paper presents a decision framework that captures the major tradeoffs a firm faces when a software acquisition decision is made. This framework and the method of empirical analysis differ significantly from previous work on software acquisition. The software acquisition problem is depicted...

Purpose This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing. Design/methodology/approach This research uses...