Du, Shaofu; Nie, Tengfei; Chu, Chengbin; Yu, Yugang - In: European Journal of Operational Research 239 (2014) 2, pp. 389-402
The traditional hypothesis of “rationality” is far from perfect. Models of fairness solely based on consequence cannot explain why the same consequence of an action is perceived and reciprocated differently. A reciprocity model which accounts for both consequence and its underlying intention...