Chen, Rong; Li, Zang; Chu, Chao‐Hsien - In: Journal of Technology Management in China 6 (2011) 3, pp. 216-231
Purpose – The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M‐Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises?...