Vasilica, SOMESFALEAN - In: Studies in Business and Economics 7 (2012) 2, pp. 172-183
The purpose of this paper is to highlight the reasons that lead marketers to give greater importance to children, how … to explain this increased potential that children have on the existing market and strategies that marketers and companies … issues regarding children as consumers, prescribers and future consumers, which motivate marketers to give children greater …