Similar Search Results

The embedding forces of network commitment : an examination of the psychological processes linking advice centrality and susceptibility to social influence

Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Organizational behavior and human decision processes : … 148 (2018), pp. 54-69

Persistent link: https://www.econbiz.de/10011928673

Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship

Lin, Hsin-Chen; Bruning, Patrick F. - In: European Journal of Marketing 54 (2020) 4, pp. 791-824

Purpose: The paper aims to compare two general team identification processes of consumers’ in-group-favor and out-group-animosity responses to sports sponsorship. Design/methodology/approach: The paper draws on two studies and four samples of professional baseball fans in Taiwan (N = 1,294)....

Persistent link: https://www.econbiz.de/10012275462

Sponsorship in focus : a typology of sponsorship contexts and research agenda

Lin, Hsin-Chen; Bruning, Patrick F. - In: Marketing Intelligence & Planning 39 (2020) 2, pp. 213-233

Purpose: Sponsorship has become an important marketing activity. However, research on the topic treats the sponsorship context, characterized according to the type of sponsored property and the social role of these properties, as a stable characteristic or as a dichotomous characteristic within...

Persistent link: https://www.econbiz.de/10012279382

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Lin, Hsin-Chen; Bruning, Patrick F.; Swarna, Hepsi - In: Business horizons 61 (2018) 3, pp. 431-442

Persistent link: https://www.econbiz.de/10011866358

Exploring justice judgment patterns in Asia : a four country multi-group latent class analysis

Lin, Hsin-Chen; Bruning, Patrick F.; Cole, Nina D.; … - In: International journal of human resource management 30 (2019) 2, pp. 306-336

Persistent link: https://www.econbiz.de/10012194214

Taking a global view on brand post popularity : six social media brand post practices for global markets

Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F. - In: Business horizons 60 (2017) 5, pp. 621-633

Persistent link: https://www.econbiz.de/10011771677

Crafting solutions to leadership demands for well-being and effectiveness

Bruning, Patrick F.; Lin, Hsin-Chen; Hsu, Ching-Yi - In: Business horizons 65 (2022) 5, pp. 603-615

Persistent link: https://www.econbiz.de/10013383189

Guidelines for sponsorship signaling within socially complex markets

Lin, Hsin-Chen; Bruning, Patrick F. - In: Business horizons 67 (2024) 1, pp. 19-30

Persistent link: https://www.econbiz.de/10014456139

Explaining the relational mechanisms and outcomes of multi‐modal leader–member‐exchange differentiation

Bruning, Patrick F.; Alge, Bradley J.; Jackson, Christine L. - In: Canadian Journal of Administrative Sciences / Revue … 39 (2021) 1, pp. 5-20

Persistent link: https://www.econbiz.de/10012808262

How political candidates' use of Facebook relates to the election outcomes

Lin, Hsin-Chen - In: International journal of market research : JMRS ; the … 59 (2017) 1, pp. 77-96

Persistent link: https://www.econbiz.de/10011697951