Whereas in 1970 most of the large EC countries were still recording real growth rates in excess of 5%, after the two oil crises there was an appreciable slowdown in economic expansion and at the beginning of the eighties even a real contraction. At the same time unemployment increased...

Whereas in 1970 most of the large EC countries were still recording real growth rates in excess of 5%, after the two oil crises there was an appreciable slowdown in economic expansion and at the beginning of the eighties even a real contraction. At the same time unemployment increased...

This study aims to explore the role of customer loyalty as a managerial tool in the context of hospitality micro-enterprises (HMEs). In the absence of the concept of franchise customer loyalty becomes one of the key factors for survival. Analysis of data results in exploring the importance of...