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Despite still being younger than a decade, the theory of multisided market has offered numerous valuable insights for the analysis of non-ordinary industries in which a supplier serves two distinct customer groups that are indirectly interrelated by externalities. Examples include payment...
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management strategies to reinforce positive externalities among customer groups and alleviate negative ones. -- sports economics … ; sports management ; two-sided markets ; multisided platforms ; professional sports business ; pricing strategies …
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survive in an extremely competitive mar-ket. Therefore, sporting organizations adopt and adapt management practices and … sports management serve as a role model for corporate management? We start with the description of some existing parallels … between sports and corporate management in general. We then focus on how sporting organizations make use of globalization …
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