Boer, Harry; Caffyn, Sarah; Corso, Mariano; Coughlan, Paul - In: International Journal of Operations & Production Management 21 (2001) 4, pp. 490-504
product innovation. Literature, however, is still mainly focused on how product development projects, seen largely as isolated … substantive competitive advantage by extending their innovation efforts to other phases of the product life cycle and by …‐Australian co‐operation centre for Continuous Improvement and innovation MAnagement). …