Zeng, Shouzhen; Gonzalez, Joaquin; Lobato, Clemente - In: Management Decision 53 (2015) 9, pp. 2060-2072
Purpose – The purpose of this paper is to analyse the relationships between Web 2.0 adoption, innovation … – Results suggest that competitive advantage in the hotel industry requires firm strategies focusing on Web 2.0, innovation …. Innovation, which is the essence of competitive advantage, is a key concept for firms nowadays. …