Carlsen, Jack; Andersson, Tommy D.; Ali‐Knight, Jane; … - In: International Journal of Event and Festival Management 1 (2010) 2, pp. 120-131
Purpose – The paper seeks to examine the concepts, types and implications of festival innovation and failure. Design …/methodology/approach – A review of extant literature is undertaken and examples of innovation and failure in three festivals are used to … demonstrate the simultaneity and co‐dependency of innovation and failure in the process of festival management. Findings – It is …