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Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna; Vacas-de-Carvalho, Leonor; Machado, Joana … - In: The journal of product & brand management 32 (2023) 8, pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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Brand mergers : examining consumers' responses to name and logo design
Machado, Joana César; Vacas-de-Carvalho, Leonor; … - In: The journal of product & brand management 21 (2012) 6, pp. 418-427
Persistent link: https://www.econbiz.de/10009682695
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CSR communication practices in the Portuguese agri-food sector : national clusters as case study
Teixeira, Fernando Gil; Marta-Costa, Ana; Paço, … - In: Agribusiness Innovation and Contextual Evolution, …, (pp. 103-130). 2024
Persistent link: https://www.econbiz.de/10014541979
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Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César; Fonseca, Beatriz; Martins, Carla … - In: The journal of brand management : an international journal 28 (2021) 2, pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
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Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.; Duarte, Paulo; Machado, Joana César; … - In: International review on public and non-profit marketing 17 (2020) 2, pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César; Lencastre, Paulo de; Carvalho, … - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
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Rebranding mergers: How attitudes influence consumer choices?
Machado, Joana César; de Lencastre, Paulo; de … - In: The journal of brand management : an international journal 19 (2012) 6, pp. 513-525
Persistent link: https://www.econbiz.de/10009841164