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Broadcasting and narrowcasting...
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Consumer behaviour
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12,484
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11,630
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11,574
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11,323
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10,699
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9,406
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9,367
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8,274
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8,215
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7,989
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7,763
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7,073
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7,047
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6,911
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6,469
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6,068
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6,053
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6,034
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6,031
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5,902
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5,654
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5,644
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5,404
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5,399
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5,232
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5,183
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4,718
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4,668
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4,667
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4,594
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4,325
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4,259
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3,775
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3,659
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Han, Heesup
125
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122
Belk, Russell W.
120
Mattila, Anna S.
113
Phau, Ian
113
Grunert, Klaus G.
109
Bauer, Hans H.
108
Pelsmacker, Patrick de
107
Huber, Frank
101
Kaiser, Harry M.
98
Heckman, James J.
95
Usman, Osly
90
Foxall, Gordon R.
86
Lusk, Jayson L.
86
Herrmann, Andreas
85
Bagozzi, Richard P.
83
Eisend, Martin
83
Wiedmann, Klaus-Peter
83
Sheth, Jagdish N.
81
Grewal, Dhruv
80
Khare, Arpita
79
Septianto, Felix
79
Dwivedi, Yogesh Kumar
75
Loureiro, Sandra Maria Correia
74
Nayga, Rodolfo M.
73
Anderson, Simon P.
72
Agarwal, Sumit
71
Wansink, Brian
71
Laroche, Michel
69
Chintagunta, Pradeep K.
68
Stavins, Joanna
68
Walsh, Gianfranco
66
Chen, Xi
65
Esch, Franz-Rudolf
65
Paul, Justin
65
Gröppel-Klein, Andrea
63
Ashkanasy, Neal M.
62
Verhoef, Peter C.
62
Bruwer, Johan
61
Jang, Soocheong
61
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758
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
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IGI Global
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American Marketing Association
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Edward Elgar Publishing
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C.E.P.R. Discussion Papers
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HAL
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eSocialSciences
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12
Christian-Albrechts-Universität zu Kiel
12
Springer International Publishing
12
Technische Universität Braunschweig
12
Axel-Springer-Verlag
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Journal of business research : JBR
2,261
Journal of retailing and consumer services
1,996
International journal of hospitality management
847
International journal of consumer studies
781
Psychology & marketing
773
NBER working paper series
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
652
Working paper / National Bureau of Economic Research, Inc.
642
NBER Working Paper
571
European Journal of Marketing
508
Discussion paper series / IZA
506
SpringerLink / Bücher
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489
Journal of Consumer Marketing
474
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Journal of marketing research : JMR
438
European journal of marketing : EJM
426
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
405
Journal of business ethics : JOBE
404
Journal of economic psychology : research in economic psychology and behavioral economics
403
Journal of marketing communications
389
Tourism management : research, policies, practice
379
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The journal of brand management : an international journal
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
353
Journal of marketing management : MM
352
Journal of advertising : official publication of the American Academy of Advertising
344
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
336
Journal of retailing
333
Cogent business & management
331
International journal of advertising : the quarterly review of marketing communications
322
Journal of the Academy of Marketing Science
322
Technological forecasting & social change : an international journal
315
Journal of economic behavior & organization : JEBO
309
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
112,261
Other ZBW resources
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USB Cologne (EcoSocSci)
2,986
RePEc
1,881
EconStor
1,203
BASE
192
OLC EcoSci
54
USB Cologne (business full texts)
41
ArchiDok
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Showing
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10
of
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date (oldest first)
1
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
2
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs.
cognitive
advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
3
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
4
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
5
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
6
The moderating role of construal level on the evaluation of emotional appeal vs.
cognitive
appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
7
The influence of need for
cognition
and need for
emotion
on elderly responses to
advertising
: an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
Saved in:
8
Effects of varying involvement level within a television program on recall of
cognitive
versus
affective
advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
Saved in:
9
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
10
Social network
advertising
: the moderating role of processing fluency, need for
cognition
, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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