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Digital analytics for marketing
Sponder, Marshall; Khan, Gohar F. - 2018
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party...
Persistent link: https://www.econbiz.de/10011712008
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Tourism in the tropics : emerging themes and keyword analysis
Thirumaran, K.; Khan, Gohar F.; Wood, Jacob - In: Business, industry and trade in the Tropics, (pp. 267-283). 2022
Persistent link: https://www.econbiz.de/10013472569
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Social Media for Government : A Practical Guide to Understanding, Implementing, and Managing Social Media Tools in the Public Sphere
Khan, Gohar F. - 2017
Foreword -- Preface -- Organization -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- List of Case Studies -- List of Screenshots -- 1 Introduction to Social Media -- Abstract -- 1.1 Web 1.0, Web 2.0, and Social Media -- 1.1.1 World Wide Web -- 1.1.2 Web 1.0 -- 1.1.3 Web...
Persistent link: https://www.econbiz.de/10014275908