estimates of demand function parameters. The presence of consumer segments with different purposes of going to the theatre and … willingness-to-pay for performance and ticket characteristics causes a heterogeneity in theatre demand. We propose an estimator …

. Since the theatre audience is heterogeneous in terms of visit purpose, ability to perceive quality, willingness-to-pay, the … strategy of price discrimination is developed in the context of theatre segments. In this paper, we segment consumers of Perm … Opera and Ballet Theatre and propose marketing instruments to increase theatre revenue. Since development of detailed price …

theatre audience is heterogeneous in terms of visit purpose, ability to perceive quality, willingness-to-pay, the strategy of … price discrimination should be developed in the context of theatre segments. In this paper, we segment consumers of the Perm … Opera and Ballet Theatre and propose marketing instruments to increase theatre revenue. Since the development of a detailed …