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From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently deployed to appeal to people who hold the targeted identity. However, five studies demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We begin by...
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Despite of a large number of studies on the career attainment of women, some of which are impressively done, many of … examine the interactive effects of sex and gender identity. This study measured the career success (income, promotions, and … again after another four years. We pay particular attention to the joint effects of sex and gender on career outcomes. After …
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