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Financial Dimensions of Market...
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Stewart, David W.
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Martin, Ingrid M.
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4
MacInnis, Deborah J.
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Journal of the Academy of Marketing Science
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7
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5
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ECONIS (ZBW)
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
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2
Financial dimensions of marketing decisions
Stewart, David W.
-
2019
Persistent link: https://www.econbiz.de/10011996940
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3
A comment on privacy
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 156-159
Persistent link: https://www.econbiz.de/10011658039
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4
Why marketers should study public policy
Stewart, David W.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011293451
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5
The accountability crisis in advertising and marketing : self-regulation and deeper metrics are needed to survive the digital age
Stewart, David W.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 385-390
Persistent link: https://www.econbiz.de/10012159848
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6
Introduction to policy watch : note on the Consumer Financial Protection Bureau
Stewart, David W.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 169
Persistent link: https://www.econbiz.de/10011690549
Saved in:
7
Mysteries, markets, and myths : publishing relevant policy research
Stewart, David W.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 193-195
Persistent link: https://www.econbiz.de/10011770878
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8
The application and misapplication of factor analysis in marketing research
Stewart, David W.
- In:
Journal of marketing research : JMR
18
(
1981
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10002848793
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9
Marketing accountability : linking marketing actions to financial results
Stewart, David W.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 636-643
Persistent link: https://www.econbiz.de/10003854677
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10
The application and misapplication of factor analysis in marketing research
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794436
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