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A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen; Mandler, Timo; Eisend, Martin - In: Journal of business research : JBR 176 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
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A little context, please! : understanding consumer responses to online advertising
Eisend, Martin; Hudders, Liselot; Rosengren, Sara - In: International journal of advertising : the review of … 43 (2024) 4, pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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Editorial: old meets new : how researchers can use existing knowledge to explain advertising in new media
Esend, Martin - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 665-670
Persistent link: https://www.econbiz.de/10012492549