perceived value, satisfaction and loyalty. This model will be used to measure the relationships between the constructs included … direct and positive influence on loyalty. In addition, the influence of satisfaction on loyalty is positive and direct …. Finally, satisfaction partially mediates the relationships between functional value and loyalty and emotional value and …

(utilitarian and hedonic experience) on satisfaction and loyalty of two segments of customers: transactional and online …-service quality on satisfaction and loyalty are different for each segment of customers. While utilitarian quality is more relevant … satisfaction, positive WOM, repurchase intention and price tolerance. The findings indicate that direct and indirect effects of e …