Purpose – The purpose of this paper is to examine how shadow constituents are redefining corporate social responsibility (CSR) through activism, and how oil companies in Nigeria are responding to this development. Design/methodology/approach – This paper contributes to the conceptual...

Examines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive observer of events to being a significant player in international affairs. Discusses new developments in media and their consequences to both politicians and the public....

Examines undergraduate corporate communications, and argues that the division into marketing and non‐marketing components is only partial. Students' curriculum choices often reflect society's rejection of political activity, but involvement in marketing communications can lead to conflictual...

Explores relationships between the popular perception of public relations; the Grunigian paradigm, its distortion by UK teachers and a way forward to a more soundly‐based teaching about the communications of organizations. The first part is about public perceptions of public relations in the...

This study examined reasons why Elisabeth Rehn – labelled by the media as the queen of the polls – lost her lead position a month before the presidential election. Rehn’s campaign had two approaches – traditional and marketing oriented. On one hand it represented a voter‐driven...

The political consequences and effectiveness of the growth in political consultancy in the USA are surveyed. The marketing of electoral candidates creates moral ambiguities. A number of leading consultants are interviewed; their styles, principles, attitudes, values, political positions and...

Suggests that political campaigners are faced with marketing problems and opportunities. Acknowledges the increasing professional marketing activity in political campaigns. Examines the similarities and differences between elections and other marketplaces. In considering marketing in the...

Suggests that insufficient attention has been given to the significant differences between political and product or service marketing. The rise in awareness of political marketing has coincided with a decline of party membership in Britain and an increased distance between party and voter....

Applies an established strategic framework of competitive market positioning to political parties, suggesting that political scientists who are currently analysing political marketing without reference to the marketing discipline, could benefit thereby. If the marketing paradigm is to influence...