Purpose – The purpose of this study is to examine the roles that social cues play in affecting patronage behavior and how consumer susceptibility to interpersonal influence would moderate the influence of social cues on store image. Design/methodology/approach – A two (high vs low...

Purpose – To find out if and how delivery charge and three other situational factors affect consumers' grocery shopping channel choice. Design/methodology/approach – A survey was conducted among a convenience sample of 152 supermarket shoppers in South England. Each respondent was presented...

Purpose – Extant research has examined consumer acceptance of the internet in various contexts mainly as a dichotomy (adoption/non‐adoption), thus ignoring the process underlying adoption. This paper aims to provide insights into factors determining the extent to which an innovation is...

Purpose – To provide a general understanding of grocery consumers' retail format choice in the US marketplace. Design/methodology/approach – A random sample of US grocery consumers ( N =454) was surveyed using a self‐administered questionnaire. Descriptive and inferential statistical...

Purpose – The research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings. Design/methodology/approach – The methodology employed for primary research was qualitative. Six of the major...

Purpose – The purpose of this paper is to identify variables that intervene in the relationship between shopping center image and frequency of visits to that shopping center. Variables investigated as intervening are desires, intentions, and positive anticipated emotions....

Purpose – The purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands proneness. Design/methodology/approach – In order...

Purpose – The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles. Design/methodology/approach – Increasing volumes of textiles are being produced, purchased and disposed of in landfill...

Purpose – Store brands represent an important part of the consumer goods market and a prominent research area. The purpose of this paper is to address a well‐defined problem of store brand research and is concerned with individual characteristics that explain heterogeneous preferences for...

Purpose – This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics....