Similar Search Results

Personality traits of the partners and performance in the franchise agreement

Calderon-Monge, Esther - In: Inside the mind of the entrepreneur : cognition, …, (pp. 175-184). 2018

Persistent link: https://www.econbiz.de/10011737813

Franchise fairs: A relevant signal in franchise choice in social activity

Mastrangelo, Leonardo Martin; Calderon-Monge, Esther; … - In: Contemporary Economics 10 (2016) 3, pp. 275-282

Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into...

Persistent link: https://www.econbiz.de/10011659892

Effects of contract and trust on franchisor performance

Calderon-Monge, Esther; Pastor-Sanz, Ivan - In: Contemporary Economics 11 (2017) 4, pp. 383-400

The franchisor-franchisee relationship is governed by contracts and trust. This paper analyzes how formal (contracts) and relational (trust) governance mechanisms affected franchisor performance in a service sector franchise for the period 2008-2015. Using the SOM method in the empirical...

Persistent link: https://www.econbiz.de/10011995314

Internet as a distribution channel : empirical evidence from the service sector and managerial opportunities

Izquierdo-Yusta, Alicia; Calderon-Monge, Esther - In: Journal of internet commerce 10 (2011) 1/4, pp. 106-127

Persistent link: https://www.econbiz.de/10009485815

Brand and price : key signals when opening a franchise outlet

Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431

Persistent link: https://www.econbiz.de/10011433399

Franchising in Europe : exploring the case of Spain with self-organizing time maps

Calderon-Monge, Esther; Pastor-Sanz, Iván; Ribeiro … - In: Psychology & marketing 33 (2016) 7, pp. 559-572

Persistent link: https://www.econbiz.de/10011508453

Brand and performance signals in the choice of franchise opportunities

Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: The service industries journal 34 (2014) 9/10, pp. 772-787

Persistent link: https://www.econbiz.de/10010391818

Franchise Fairs : A Relevant Signal in Franchise Choice in Social Activity

Mastrangelo, Leonardo Martin - 2018

Persistent link: https://www.econbiz.de/10012920475

How to select franchisees : a model proposal

Calderon-Monge, Esther; Pastor-Sanz, Iván; … - In: Journal of business research : JBR 135 (2021), pp. 676-684

Persistent link: https://www.econbiz.de/10012648001

Analysis of sustainable consumer behavior as a business opportunity

Calderon-Monge, Esther; Pastor-Sanz, Ivan; García, F. … - In: Journal of business research : JBR 120 (2020), pp. 74-81

Persistent link: https://www.econbiz.de/10012417100