Using a sensemaking lens to examine the creation of subsidiary roles, this paper is built on three premises: (1) subsidiary managers often have different perceptions about their subsidiary role in the multinational enterprise, and (2) that such roles are not static and require continues...

Purpose: While much existing research on multinational corporation (MNC) digital transformation has followed a linear design and implementation logic using cross-sectional data, the multiple and divergent needs of headquarters (HQ) and subsidiaries suggest that MNC digital transformation...